Ybelka Medina

United Way’s Alliance on Aging
Ybelka’s main role was planning, implementing and launching the Alliance’s version of the Gatekeepers Program. The program uses non-traditional referral sources (community members whose jobs put them in contact with older adults, such as grocery store clerks or postal employees) to identify and refer isolated older adults who are not connected to non-profit or government programs, so they can receive the services they need to stay in their homes. She met with community focus groups, created a presentation and training guide, as well as marketing materials, for this program.